It’s time for the second installment of my article “don’t make your child into a princess”.
This section will focus on the idea that as women, media tells us we have only one source of pride and value as a human being: our physical beauty. Without youth, smooth skin, white teeth, shiny strong hair and a thin figure we are valueless and completely unworthy – or so we are told. We have to do anything it takes to be pretty in order of deserving love and acceptance.
Within fifteen minutes of watching TV or looking at a magazine, 80% of women start feeling bad about their appearance. Their confidence fails and their self-esteem lowers, making them become self-conscious and self-critical. This strategy has been developed by advertising with the sole purpose of selling us women products that we don’t really need, anything from make-up to tooth paste to hair coloring to face creams and weight loss products and programs.